Vintage Trek Bike Serial Number Lookup4/22/2021
The store also provided an outlet for Trek to test merchandising and marketing ideas before expanding them to its network of independent bicycle retailers.The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names.With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 independently owned bicycle shops across North America, subsidiaries in Europe, Asia, South Africa, as well as distributors in 90 countries worldwide.In early 1976, with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, taking aim at the mid to high-end market dominated by Japanese and Italian made models.
Trek built nearly 900 custom hand-brazed framesets that first year, each selling for just under 200. In 1977, Penn Cycle in Richfield, Minnesota became the first Trek retailer in the world. In just a few years Trek had outgrown its original red barn manufacturing facilitya former carpet warehouse. Recognizing the need for expansion, in 1980 Trek broke ground on a new 26,000 sq ft (2,400 m 2 ) corporate headquarters on the outskirts of Waterloo citation needed. Company co-founder Dick Burke would later recall that it wasnt until we built the new factory that we became a business. With more factory space available, Trek expanded its manufacturing to include complete bikes. In 1981, Trek entered the steel road racing bike market, introducing the Pro line, including the 750 and 950 models, and in 1983, Trek built its first mountain bike, the 850. In 1984, Trek ventured into the aftermarket parts and accessories business, launching its Trek Components Group (TCG) department. The introduction of bonded aluminum to Treks production line proved very problematic for a company that had built itself on hand-brazed steel frames. Vintage Trek Bike Lookup How To Build BondedManufacturing ground to a halt as Trek worked to figure out how to build bonded frames in a production environment. A year later, Trek followed up the success of the 2000 with a 3-tube carbon composite model, the 2500. That same year, to keep up with rapidly growing sales, Trek added another 75,000 sq ft (7,000 m 2 ) of manufacturing space to its Waterloo headquarters. In 1988, Trek introduced Trek Wear, marking the companys entry into the cycling apparel business. A year later, Trek expanded into foreign markets, opening subsidiary offices in the UK and in Germany. That same year, Trek introduced its Jazz brand of bicycles, a collection of entry-level and kids bikes designed by Trek but manufactured in Taiwan. The 5000 frameset ( monocoque carbon frame plus bonded aluminum fork) had an advertised weight of 3.3 lb (1.5 kg). ![]() But the lessons learned from the 5000 would prove to be instrumental in driving Trek to develop its own carbon manufacturing capabilities in the coming years. That same year, Trek also introduced its first line of kids bikes. In 1991, Trek opened its first company-owned retail store in nearby Madison, Wisconsin. In addition to showcasing a full line of Trek products, the Trek Store served as a hands-on sales training center for employees from Treks headquarters who lacked retail experience.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |